By Laura Randall

Pax TV marked its best ratings quarter ever, driven by the new original series "Doc" starring Billy Ray Cyrus, the company said.
The network, which specializes in family-friendly programming, saw its primetime viewer base increase 32% to 1.4 million,
Paxson said. "Doc," which premiered March 11, more than doubled its time-period average.


Hauser Advertising invited customers to belly up to the bar with Reelplay.Com in Cannes.

Los Angeles based Hauser designed 55 different promotional pieces for the Santa Monica, Calif. based dotcom that were displayed along the Croissette in the Cannes during the first three weeks of May - when the fill festival crowd was at its height.

A key element of the campaign was sheer volume. "[Emerging Companies] need to be seen. You're going to want to put enough [materials] out there to stand out," said agency principal Cliff Hauser. From billboards to hotel door hangers, the Reelplay ads featuring retro black-and-white photographs met the public at every turn.

Sympathy was another central element. One image featured an exasperated man and the words "3000 films in 10 days? Have fun!" The same image appeared on cards offering to buy a drink for
harried moviegoers.

"There's way too much stuff to digest in way too short a time at any kind of trade show. Reelplay understands their pain," said Hauser.

-Alexandra Sartor


(Beverly Hills, CA.; March 20, 2000) -- Hauser Advertising (, a full service branding and advertising firm based in Beverly Hills, CA., continues to expand its New Technology Division client roster with the announcement that it has been chosen as Agency of Record by NetCurrents, Inc. (NASDAQ: NTCS), the premier business-to-business Internet tracking service, providing corporate clients with real-time analysis of all relevant on-line communications about their firms. The announcement was made jointly by Hauser Advertising president and founder Cliff Hauser and Irwin Meyer, CEO of NetCurrents, Inc.

NetCurrents, Inc., based in San Francisco, is the result of a recent merger between IAT Resources Corporation and Infolocity, Inc. Through its proprietary search engine, FIRST (Fast Internet Real-Time SearchTechnology), NetCurrents, Inc., provides intelligence and counter-intelligence for corporate clients. Its breakthrough service combines real-time search technology with expert human analysis to provide a concise summary of what consumers, on-line communities, and investors are saying about individual companies. Netcurrents, Inc. scans and analyzes thousands of message boards, e-publications and Internet locations in real-time for fraudulent or erroneous data, or misinformation which might affect the price/market value of a company’s securities. In addition, clients are able to access advice from experienced and trained financial analysts on how to resolve the situation. The company is also engaged in the development of other Internet services dedicated to serving consumers and businesses on a global basis. More information about the company can be found by visiting

Hauser Advertising’s entire campaign for NetCurrents will focus around the branding slogan "The Premier Internet Intelligence Agency™." The campaign, launched in January 2000 in the Western United States, revolves around provocative images that re-enforce the branding strategy while focusing on additional end user benefits.

NetCurrents, Inc. CEO Irwin Meyer, states "Just as NetCurrents is the premier provider of business intelligence, Hauser Advertising is an acknowledged branding and marketing leader in the new technology field. We were particularly impressed with their ability to focus on branding first in order to then better define exciting on-target creative as well as informed media strategizing and placement."

One of the leading full service advertising and design agencies on the West Coast, the award-winning Hauser Advertising’s client list includes Transamerica, Johnson & Johnson, DreamWorks, Bank of America, Paramount Pictures, Sanwa Bank, Hughes-JVC Technology, Imax, New York-New York Hotel & Casino, Locus Telecommunications, and SegaSoft. More information about Hauser Advertising can be found at

Hauser Advertising president Cliff Hauser says "NetCurrents, Inc. is a pioneer in providing the business marketplace with critical information as well as the business analysis and acumen to help its clients make the most effective decisions. We’re delighted to have been chosen by this industry leader to launch its multi-level branding and advertising campaign."


Locus Telecommunications, New York, selects Hauser Advertising, Beverly Hills, Calif., as the first agency to handle the account of the company’s new prepaid digital wireless telephone service. Billings were estimated at $3 million to $4 million.

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